Ernest Peralta

VP, Football Operations | CFLPA Certified Agent


Before joining New World Agency, Ernest was an Agent Advisor at Sports Management Worldwide. He has successfully been mentored by Dr. Lynn Lashbrook and Joel Corry and met all the requirements of becoming an SMWW Agent Advisor. This includes Domestic and International Agent Regulations, Player Association Legalities, Contract Negotiation, Endorsements, Sponsorships, Ethics, Collective Bargaining Agreements, Marketing and Recruiting.

Ernest works as a Consulting Executive and provides business and technology solutions for Fortune 100 & 500 companies for over 14 years such as Microsoft, Bill & Melinda Gates Foundation, T-Mobile, AT&T, Nike and Costco to name a few. His role as a Vice President in Business Development is to provide leadership and guidance to corporate executives and key stakeholders on technology solutions to help optimize and streamline their processes. He’s a proven leader and consensus builder and skilled at developing relationships with key stakeholders and strategic partners. He is a graduate from the University of Phoenix with an MBA (Master of Business Administration Degree) with an emphasis on Technology Management and a Bachelor’s Degree from the University of Washington in Psychology and completed an Executive Education Program on Negotiation at Harvard University Law School. He strongly believes that education is a key component to self-empowerment and a catalyst for sustaining success in the workforce or any entrepreneurial initiative, which transcends into his love and passion for sports and the clients that he represents.

Ernest was formerly the Vice President and Managing Partner of a company called MuuvSport that specialized in pre and post rehabilitation products (i.e., exercise foam roller) that focuses on (SMR) Self-Myofascial Release of muscles.

He co-invented and patented the first exercise foam roller that has a unique design that targets specifically the lower back and other extremities of the body. Customers range from everyday individuals to sports chiropractors, physical therapists, massage therapists, gyms and retail businesses as well as elite and well known professional athletes from various sports (NFL, NBA, CrossFit, Bodybuilding and Mixed Martial Arts) across the U.S. and internationally. He specialized in athlete sponsorship, marketing, and endorsements.

Ernest lives in the Seattle area with his wife and their Boston terrier dog. He travels frequently between Hawaii, Las Vegas, Southern California and Arizona.